Adjy collaborated with the Latimer team on a total brand build out, including the creation of a logo, style guide, presentation decks, and more. Web design is in process now.

Taking inspiration from Lewis Latimer as a historical figure, Adjy crafted a brand that juxtaposes old and new. We paired Latimer’s old engineering sketches with a sleek new logo, and layered old black and white photos with fresh, contemporary photos of Black innovators. The result is a brand that works to boldly fund the future of Black entrepreneurship while paying homage to the great thinkers and inventors of the past.