Booksy

Booksy is appointment-booking and business management software for customers and service providers around the world. It allows entrepreneurs — from hairstylists to nail artists to dog walkers and fitness buffs — to streamline their day-to-day tasks and appointments. The company also aims to inspire creativity, offer educational opportunities, and build networks among service providers.

Adjy started working with Booksy in August 2020, when Booksy was preparing for a new product launch. What began as a few simple design assignments quickly grew into a full-fledged brand partnership. Adjy collaborated with the Booksy team to refresh the company identity and establish new guidelines for graphic elements, logo application, photography, color use, and brand voice.

Adjy continues to help Booksy transform — as a compelling, globally minded software brand — and to partner with them as they navigate all the growing pains and creative questions along the way. Currently, Adjy supports Booksy with brand development, content strategy, and creative services, including illustration.