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Zcash is a digital currency (cryptocurrency) with strong privacy features. It’s like Bitcoin, except that with Zcash you control what information you share with the world (e.g. addresses, transaction amounts, and memos).
Zcash is one of the most respected projects in the digital currency space, but digital currency can be intimidating for non-technical audiences. Zcash needed a brand that would resonate with a larger group of people, including early adopters, press, partners, and talented potential employees. They came to Adjy to help them create a brand that would be accessible to everyone — not just technical teams.
The company behind Zcash was also looking to upgrade to a better online user experience, with a site that could shepherd users to appropriate content based on user interests, expectations, and industry knowledge. Zcash wanted a website that could streamline user onboarding.
Adjy started by refreshing the Zcash visual brand and messaging. We helped deliver a more user-friendly brand that made complex topics — like the benefits of digital privacy and security — engaging and understandable. Adjy then designed and built a new Zcash website, and ultimately signed on as the company’s agency of record.
