Work: Agency campaign
This Denver agency was growing, and so was its breadth of services. With a slew of new team members and capabilities, it was time to tweak the brand. But first: an internal campaign.
We interviewed staff — new folks and seasoned company vets — and led workshops to uncover the spirit of the people and the agency. We talked about purpose and values and what distinguished this agency in a crowded field.
The resulting copy and campaign was a rallying cry: “Make Momentum.”
In addition to a messaging framework, values and the birth of a new "mascot,” Chris led the design team in the creation of new brand standards, a fresh color palette, logo tweaks and more.