Electric Coin Co.

In 2019, the company behind Zcash rebranded to Electric Coin Co. to eliminate market confusion and align for future opportunities.

Zcash (the name of Electric Coin Co.’s digital currency) has a strong foundation in science and mathematics, so we looked to the Enlightenment and the Scientific Revolution for rebrand inspiration. We studied sketches by Copernicus and scientific diagrams created hundreds of years ago. We were drawn to this time period because Zcash isn’t just a medium of exchange or a speculative asset; it’s a worldview built on the notion of progress.

The Electric Coin Co. celebrates and actively seeks new ideas. It challenges the status quo and experiments with new ways of doing things. It maths, hard. It is profoundly rigorous and precise.

Despite Adjy’s looking to the past for rebrand inspiration, the Electric Coin Co. brand emerged as adaptable and enduring.