ZASHI

ADJY : OUR WORK

Use it like a verb: Zashi me!

Brand design : Brand messaging : Product design : Video : UI/UX : Events

Zashi is a mobile wallet app for Zcash, a digital currency kinda like Bitcoin but with privacy and secret messaging features. There are lots of crypto wallets, and there are several focused on Zcash alone, so how do you launch a brand and a user experience to differentiate Zashi? That’s what the app developer, Electric Coin Co., asked Adjy to do.

Before we even named the product, our approach to building the Zashi brand and UX/UI started with a question: What do we want people to tell their friends about this new app?

From the user interface to the social media tone of voice, everything in the Zashi brand universe was built to convey fun and ease. The message is that privacy is normal, consent is cool, and everyone is invited.

Zashi (‘zä-shē, ZAH-she) is a playful derivative of Zatoshi, the result of combining the letter Z, for Zcash, with Satoshi, the name of Bitcoin’s pseudonymous inventor.