BOOKSY
BOOKSY
ADJY : OUR WORK
BOOKSY
Visual brand : Messaging and copywriting : Strategy : Illustration
Booksy is the leading appointment-booking and business management app for beauty and personal care providers, empowering entrepreneurs — ranging from hairstylists and barbers to nail artists, dog walkers, and fitness enthusiasts — to streamline daily tasks and appointments. The company inspires creativity, offers educational opportunities, and builds vibrant networks among service providers.
Adjy began working with Booksy in August 2021 as the company prepared for a new product launch. What started with a few design projects quickly grew into a full-fledged creative partnership. Adjy collaborated with Booksy to refresh its visual identity and establish new guidelines for graphic elements, logo usage, photography, color palette, and brand voice.
Adjy helped Booksy evolve — as a globally minded software brand — navigating growing pains and creative questions along the way.
